What evidence will you need to support your specific ask and prove that it is credible? This could be in the form of both facts and figures and case studies.
For example, if your ‘ask’ is to prevent cuts to the housing-related support budget, you should provide data on the number of people local services help with this funding and the positive outcomes achieved. A real life case study would give this real impact by demonstrating demand for the service, and its value to both the individual and the community.
Combining statistics with personal stories will give your influencing work credibility and power, so it is critical to gather accurate data and a good collection of client case studies. Framework Housing Association’s Think Again campaign is an excellent example of how the two can be integrated to make a compelling case for action.
Use our What is happening to homelessness near you? tool to gather data and provide evidence on homelessness in your area.
We have been working with our members to help them better understand how they can collect evidence and use their knowledge and data to influence local decisions as part of our Critical Mass project. The use of an electronic client relationship and service management system like In-Form can prove invaluable in demonstrating the value of a service and its positive outcomes.